Back in the 1980's, the Kodak Film Company made a series of 30-second and 1-minute commercials entitled America, with taglines such as Kodak Film, because memories fade, and Kodak Film, because time goes by. All were heartwarming, some were amusing, and all were reminiscent of a Hallmark Hall of Fame movie, but compressed to 30 or 60 seconds. The longer ones were shown only a few times during their run, and they seemed to go on forever because viewers are accustomed to 15 and 30-second ads. Some were only 30 seconds in the first place and were seen often. My favorite one is a 30-second spot featuring a young man on a motorcycle traveling through Wyoming. All the other America commercials can be searched out on YouTube.
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Monday, October 10, 2011
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